AEA eStudy Webinar: Creating Surveys to Measure Performance & Assess Needs

eStudy 032: Creating Surveys to Measure Performance and Assess Needs - Michelle Kobayashi 
Dates: Tuesdays and Thursdays June 18, 20, 25, & 27, 3:00 to 4:30 pm Eastern Time
Length: 6 total contact hours 
Description: Surveys for program evaluation, performance measurement, or needs assessment can provide excellent information for evaluators. However, developing effective surveys requires an eye both to unbiased question design as well as to how the results of the survey will be used. Neglecting these two aspects impacts the success of the survey.

This eStudy course will use lecture and homework assignments to review guidelines for survey development. We will use two national surveys, one used for measuring the performance of local governments and the other to assess the needs of older adults, to inform the creation of our own survey instruments.

This eStudy will occur in four 90-minute sessions and will include preparation materials sent before, between, and after the sessions.

Day 1: How to select the right survey method, select the right sample and increase survey response

Day 2: How to develop an effective survey instrument

Day 3: How to analyze survey data, including controlling for non-response bias

Day 4: How to report useful results to a wide variety of stakeholders; Barriers, and ways to surmount those barriers, to using survey results

Presenter: Michelle Kobayashi is co-author of Citizen Surveys: a comprehensive guide to making them matter (International City/County Management Association, 2009). She has over 25 years of experience in performance measurement and needs assessment, and has conducted scores of workshops on research and evaluation methods for community based organizations, local government employees, elected officials and students.
Register: http://www.eval.org/eStudy
Last day to register is Tuesday June 11