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Free Webinars: Crisis Communications

  • 13 Feb 2013
  • 3:00 PM - 4:00 PM
  • Online
Click on title to register

Crisis Communications for Nonprofits

Wednesday, February 13, 2013
3:00 PM – 4:00 PM (Eastern)

Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes… Members of the media have spent their entire careers getting ready to interview you. Doesn’t it make sense to spend just a few minutes learning why the media doesn’t cover your story or issue the way you want? And when they do, why the story doesn’t look or read the way you think it should?

This NonprofitWebinars.com session by a veteran crisis communications and media specialist who will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught. Takeaways include:

  • Gain insight into what the media looks for in an interview
  • Understand how and why the media’s objectives differ from the interviewee’s
  • Understand how to better and more-effectively communicate to protect the organization’s image, brand and perception in the marketplace


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