Free Webinar: How to Humanize Your Nonprofit in the Age of Social Media

How to Humanize Your Nonprofit in the Age of Social Media

Tuesday, 9 October, 2012
11:00 AM (Pacific)

Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? These problems are common, and we can no longer blame them on people “not getting” social media. The blame actually lies in the way we run our organizations. Our mechanical and top-down approaches don’t fit with the more organic and decentralized power of social media. In this session authors Maddie Grant and Jamie Notter will explore aspects of their book Humanize: How People-Centric Organizations Succeed in a Social World on how to create organizations that are more human, thus more compatible with social media. We will dig into some practical ways that anyone can start building more human organizations at the levels of culture, process, and individual behavior.

In this NTEN webinar, participants will:

• Understand the subtle ways in which our organizational “best practices” have been sabotaging our social media efforts for some time now.
• Understand a new framework for changing culture, process, and behavior in organizations in ways that is more aligned with the power of social media.
• Begin to develop specific strategies for changing their own organization on at least one of those three levels.